Elevate The Everyday

Find Your Next Beauty Solution

P E N O R A: Feel Like You’re HER.

Because Your Beauty Is Deserved

At PurePlace, our mission is to simplify beauty and self-care with innovative, time-saving products that fit seamlessly into everyday life. We believe in quality, convenience, and confidence—helping you look and feel your best, wherever you are.

Hear From Our Customers

  • Andrea ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎★ ★ ★ ★ ★

    This pen is a total game changer. Lipstick, highlighter, brow, and lash tools all in one. The formulas are smooth and pigmented, and it saves so much space in my bag. Perfect for quick touch-ups on the go.

  • Carla‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ★ ★ ★ ★ ★

    PENORA is a great time-saver. I keep it in my work tote and use it for quick fixes between meetings. The brow pencil isn’t as stiff as I’d like, but everything else works really well. The highlighter especially surprised me, very natural glow. Perfect for minimalists

  • Melanie ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎★ ★ ★ ★ ★

    Didn’t expect to love the makeup pen as much as I do. Everything works surprisingly well, especially the brow and lash tips. The highlighter blends beautifully and the lipstick shade is super flattering. It’s been living in my kit ever since.